At equal advertising impressions, it’s the creativity that drives performance. Convinced that social media is primarily a space for connection and experiences around content, tigrz.paris has integrated a content-driven approach into its production chain to accelerate advertiser performance across 5 pillars, from conception to execution.
Our Content Strategists conduct an analysis of your brand or product footprint to identify risks, opportunities, and challenges to increase your impact or attract new audiences. The teams are supported by your Listening tools or through our licenses with Radarly or Socialbakers, among others.
Our Content Strategists provide recommendations to align your content strategy with your media strategy and objectives. Based on your existing assets, we propose a sequencing of formats, messages, and content to effectively support your branding and/or e-commerce activation. We do not produce the content, but we guide its effective use based on our benchmarks and expertise.
Our Creative teams diagnose the available assets to produce and upcycle your content into a Social Native format. The goal is to make the assets more effective by applying best practices in content creation. By making them more native to the platforms and leveraging the complementarity of formats and placements, we produce content that drives branding and e-commerce performance.
Examples of achievements:
We design content strategies to serve your objectives on Social Media platforms and beyond (Display / Programmatic / DOOH / Catch-up TV). Our creatives develop the concepts, and our production teams handle shooting, post-production, and format adaptation. The creations are natively produced for social networks and all platforms.
We handle the entire process of your influence and advocacy strategies, from conception to deployment and operational follow-up. Our Influence Managers are responsible for identifying talents (micro, macro, ambassadors) in the French market or internationally, negotiating partnerships in compliance with the Lemaire law, and overseeing production (monitoring the brief, managing revisions, and validation). Our Content Strategists use our listening and performance modeling tools (Tech – EQP) to measure the productivity of the Influence approach compared to traditional content strategies.
